Motivation: A professional school at Yale was debating whether to launch a new graduate degree program.
Our work: In our initial engagement, we conducted a market analysis to surface industry trends, labor market demand, and salary benchmarks for graduates with similar credentials. We assessed the potential program’s value proposition in the broader education market and examined how a new offering might position the school competitively. We also developed a structured framework to help the school evaluate the strategic and operational fit of the proposed program. Once the school decided to move forward, we re-engaged with our client to establish a steering committee, define roles and responsibilities, and set a multi-year workplan. We also interviewed peer institutions that had launched comparable programs, using their operational insights to refine the implementation timeline and management approach.
Results: Our work enabled the school to make an evidence-based decision to launch a new degree program, develop a realistic timeline, and build early momentum toward implementation, which will occur in the coming years.